Rinse Salon


Rinse is located on a cozy residential street situated only 4 blocks from Philadelphia's Rittenhouse Square. Our concept is based on creating an environment that allows our clients to let go of life’s everyday stresses.

We accomplish this by fostering the familiar, warm and inviting feelings of home. We strive to do away with the “factory” feeling that has become so common in this industry. By not using assistants, our clients are in the care of their chosen stylist from start to finish.

Joey Rose opened Rinse in 2006 with a small creative team of stylists. Shortly after, Rinse was named “Best New Salon” by Philadelphia Magazine within the first year of being open. In August of 2010, Elle Magazine named Rinse one of the top 100 salons in the U.S. In October of 2013 Allure Magazine named Joey and Rinse in their “Best of the Best” issue.

Joey Rose

Joey Rose


Joey has been in the beauty industry for over 18 years. He is a licensed cosmetology teacher and enjoys inspiring others to be a part of this creative field. In addition to his work within the salon, he has also been featured on TLC’s A Makeover Story and freelanced as a hair and makeup artist for Urban Outfitters and Free People.

“My goal is to exceed my client's expectations every time they walk through our door. It’s the best feeling seeing a smile on someone’s face after they’ve spent time with us.”

Michele Darami

Michele Darami


Michele has been in the beauty industry for over 12 years. She began her journey at the Vidal Sassoon Academy in Santa Monica, California, and upon graduating, relocated to Philadelphia in 2004. There she received extensive training in coloring and cutting techniques. Michele has also traveled to the UK to continue her training at the Vidal Sassoon Academy in London. She has mastered her craft and enjoys making people feel great.

“Making people feel happy and more confident about themselves is the best part of doing what we do!”


Alterna has been a pioneer in the luxury haircare category, offering state-of-the-art formulas that set industry standards since 1997. With a reputation built on expertise, innovative ingredients and results-driven formulas, Alterna defines luxury haircare and continues to be sought after by salon stylists and beauty artisans worldwide.

Alterna is conscious of the environment and your health, so what we leave out of our products is just as important as what we put in. We strive to be FREE OF: Sulfates, Parabens, Gluten, Phthalates, Sodium Chloride, Synthetic Color, DEA, TEA, Paraffin, Mineral Oil, Petrolatum & PABA.